Adrian Bevington

Football Advisor

Adrian Bevington is widely respected for his exceptional network within football and a strong passion for innovation, making him a key adviser for YouForia’s football operations. 

In 17 years with the English Football Association he held senior leadership positions including National Teams Managing Director – responsible for all football operations around the 24 England teams, and Group Communications Director, during a period when Wembley was reopened, St George’s Park was built, the England DNA was launched and The FA launched its own social and digital channels. 

Adrian was also member of the UEFA Media Committee and played a pivotal role in the first commercial partnership involving Nike and Vauxhall with the England Teams.

On leaving The FA, Adrian has held senior board and management positions with Nottingham Forest FC; Aston Villa FC, Middlesbrough FC and as tournament advisor to the Welsh FA for a year leading into Euro 2016. He also worked as a consultant to various digital, marketing, broadcast rights, football data and Fintech businesses. 

Adrian has impeccable global football contacts and is now using his vast experience in his role as UK Managing Director for international player and coach representation agency PROProfil.

In his role with YouForia, Adrian focuses on utilising his vast connections and innovative mindset to enhance football operations. He is dedicated to forming strategic partnerships and introducing cutting-edge practices that will shape the future of the sport.


Adrian’s collaboration with YouForia is underpinned by a mutual ambition to pioneer advancements in football, leveraging his deep industry knowledge and commitment to innovation. His expertise is driving YouForia towards new achievements in the dynamic world of football.